LEARNING LAB

Building a Brand

Everyone says you need a strong brand, but what does that really mean? Learn about the elements of your brand, whether for a business or for an individual, and how to build and maintain that brand with both customers and employees.

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Everything Communicates

Communication is more than just the literal words you say or type. Every interaction, whether in person or through a communication channel, sends a rich message, whether intended or not. In this series, we’ll talk about how to make sure you’re sending the right message every time.

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Finding Customers for a New Business

Starting a new business requires developing your skills, acquiring funding, and, of course, finding customers. Jonathan Pascual of Taproom Coffee shares his experience using a mix of old-school and modern strategies to find customers, and more.

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Google My Business 101

Is Google My Business really something that you need for your business? What exactly does it do, and what goes into using it effectively? In this series, we’ll discuss the importance of being on the platform, and the basics of active use.

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Website Design Fundamentals

Building your website can feel like an overwhelming task – but it doesn’t have to. With careful planning and an understanding of core principles, you can create a website that effectively represents your business and drives sales.

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Marketing After Covid-19

The Covid-19 pandemic has not just created a public health crisis, but has also forced businesses to rethink their approach to marketing, product and service delivery, and more. Learn what factors should influence your thinking, and how to approach business in a pandemic.

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  1. Digital Marketing Dashboard

    The Digital Marketing Dashboard helps you monitor your business’s key performance indicators online in real-time, including your website and social media business metrics.