BUSINESS PLAN NARRATIVE

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  • Business Plan - Narrative
    • Executive Summary
      • The Opportunity
      • Business Concept
      • Business Description
      • Mission & Vision
      • Management Team
      • Objectives
      • Investment Opportunity/Loan Requirements
    • Company Structure
      • Legal Form of Business
      • History / Overview
      • Business Location
      • Government Regulations
    • Market Analysis
      • Market Size
      • Market Conditions
      • Geographic Segmentation
      • Demographic Segmentation
      • Psychographic Segmentation
      • Behavioural Segmentation
      • Target Customers
      • Stability of Market
      • SWOT Analysis
    • Market Trends
      • Social Market Trends
      • Technological Market Trends
      • Economic Market Trends
    • Competition
      • Competitive Overview
      • Direct Competition
      • Indirect Competition
      • Competitive Challenges
      • Overall Competitive Advantages
      • Specific Competitive Advantages
    • Products and Services
      • Product (Service) Description
      • Value Proposition
      • Pricing Strategy
      • Cost
      • Inventory, Production Costs & Capital Investment
      • Packaging & Distribution
    • Research and Development
      • Research and Development
      • Testing
      • Timelines
    • Executive Summary
      • The Opportunity
      • The Opportunity
      • The Opportunity
      • The Opportunity
      • The Opportunity
      • The Opportunity
      • The Opportunity
    • Marketing Strategy
      • Overall Marketing Strategy
      • Benefits vs.Features
      • Image/Branding
      • Advertising and Promotion
      • Physical Presence
      • Public Relations
      • Sales Methods
      • Pricing
    • Internet Strategy
      • Introduction
      • Internet Marketing
      • Challenges & Maintenance
    • Operations
      • Operations Overview
      • Facilities
      • Equipment - Quantification and Listings
      • Equipment - Approach
      • Staffing - Quantification
      • Staffing - Approach
      • Inventory Handling
      • Suppliers
      • Customer Service/Support
      • Subcontractors
      • Quality Control and Best Practice
      • Distribution/Logistics
    • Management
      • Team Ownership
      • Outside Support
      • Board of Directors
      • Board of Advisors
    • Demand / Revenue Model
      • Demand / Revenue Model
    • Risk
      • Business Risk
      • Environmental Risk
      • Mitigation
    • Financial Plan
      • Financial Plan Overview
      • Key Goals
    • Requirements & Source of Funds
      • Requirements & Structure
      • Existing Equity Financing
      • Source of Funds
      • Available Liquidity
      • Planned Debt
      • lanned Equity
    • Use of Funds
      • Initial Use of Funds
      • Initial Losses
Business Plan - Narrative
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Executive Summary: Introduction

The Executive Summary is the most important part of your business plan. It's the first part that potential investors will read, and if written poorly, it could be the last!

It is wise to complete your plan first, and always come back and do your Executive Summary last. Some people use the Executive Summary to get them started and revisit it at the end to make any adjustments.

 This section should offer a brief synopsis of key ideas about your business proposition. A good Executive Summary explains your business in a way that piques readers' interest and inspires them to read on to find out more specific details about your plan. End your executive summary with a clear explanation of what you expect from a potential investor—i.e. how much capital you will need to fully fund your proposition.
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